Chrysler’s financial position began to decline
Beginning of 1975, sales dropped to 1970 levels, and accumulated a two-month vehicle inventory. The company reduced production, and 18 000 employees dismissed in order to reduce costs. == Blame the auto industry problem of car manufacturers to raise prices. U.S. Big Three auto companies that == should do a bit of something to stimulate demand, and criticized the leaders to encourage people to save money rather than encourage people to spend money to promote sales. In 1975, Chrysler once again to raise prices, resulting in 300,000 new vehicles remain in the company’s warehouse. Because the costs are low, companies can not invest as competitors do a lot of money to support a number of technical innovation projects, which means exploring new shapes and new design possibilities. This situation created a decline in sales caused by the vicious circle of old products, the result is hindering the development of money into new vehicles. Increase the problem because the company, quality control and quality of work also fell.
In order to sell some of the inventory of vehicles, Chrysler established in 1975, the automotive industry’s first cash rebate programs, namely: to buy a car, you can get a cash check. Immediately followed by other car manufacturers to do so. That same year, Chrysler Cordoba (Chrysler Cordoba) the release and marketing of cars are very successful, the model being promoted as: ‘new small Chrysler’ to attract consumers.
U.S. car manufacturers that regardless of external economic factors to impose a rigid emissions and safety standards schedule. Because consumers prefer the size of their vehicles are often unpredictable, and gasoline prices are often volatile, inflation is rapid. Automotive industry rely on at least three to five years ahead of time, as the Big Three auto companies to find a direction as to achieve a == standards. Chrysler’s Big Three auto companies as a minimum, are the most vulnerable to these market forces of injury.
In 1976, Chrysler began selling its subsidiary to strengthen its market position. Air conditioning and heating company Ministry (Airtemp Division) sold to Fu Deer (Fedders) companies, and venture into some of the participating partners to some of the U.S. overseas enterprises. Chrysler also its assembly plant in Pennsylvania, sold to the German Volkswagen.
In the late 1970s, occurred in the machine shop where a large number of wastewater treatment, water needs to remove grease and oil. At this time, Chrysler used the electric priming process. Car body is immersed within the priming power to achieve the purpose of corrosion resistance, so that the application of the paint more effectively and reduce their emissions to the air. The process generates almost no waste, and eliminate the painting process. The company also re-enacted the surface of the lacquer formulation to contain more solids and less solvent. The company also added a controller to reduce the burning of paint curing oven from emissions of pollutants.
However, Chrysler’s total sales in that year was low, while the other car manufacturers are relatively good year. During this period, Plymouth temporarily left the large car market, and the company as a whole, soon followed to leave the large car market, the 1979 New Yorker (New Yorker) model of advertising is focused on the promotion of modeling and model on the economy.
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